About us

PEI distribution provide supply chain management service to some of the most esteemed international brands engaged in Information technology, data center, power & telecoms products. Through the years, we have maintained an excellent partner relationship and market presence facilitation to manufacturer such as Lenovo, D-link, Vertiv, Epson, Microsoft, Dell, Logitech, Estap, and Eastman Solar. PEI has in-depth knowledge and understanding of its fast growing market and a broad local presence such as warehousing facility and show rooms in Somalia, Djibouti, Ethiopia and Dubai.

Our History

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  2013

  Founded in 2013, Pure Earth International (PEI) started business as IT retailer in Somalia with one retail store. The high demand for quality products led us to grow with one year to six stores, covering all main cities in the country such as Hargeisa, Mogadishu, Bosaso and Galkayo.
  
  As the business grew, the need for more products and reliable suppliers raised. PEI established first IT distribution sector in the country.

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  2014

  In 2014, D-link Middle East and Africa appointed Pure Earth International as exclusive country distributor in Somalia and Djibouti for the full range of D-link products, thus completing PEI's D-link product offering to local ressellers and wholesalers.One year later, in recognition of our achievement, PEI received D-Link Emerging Distributor of the Year 2014 award at D-Link distributors meeting in Cape Town,South Africa.

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  2015

  In 2015, we have launched our solution division. Pure Tech Solutions's to cover the ever growing post-sales technical challenges of our sales teams and resellers. Currently, the division deploy complex organisational and governmental projects ranging from network infrastructure, software design to cloud deployment.

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  2016

  In 2016, PEI partnered with Toshiba to distribute Toshiba storage products in the local markets. While PEI had already been selling storage products from various vendors, direct partnership with Toshiba has enabled us to expand our sales team and reach various new resellers.
  
  During the year 2016, we expanded our distribution operations to Djibouti, where PEI already had logistic coordination office. This allowed us to reach local resellers and expand our reach to new markets.

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  2017

  PEI opened display rooms to better showcase brand and products in the region, in addition to its sales office. In the same year, gained new partnership with the market leader in term of power equipment. Vertiv previously know as Emerson agreed to provide PEI partners access to industrial grade power equipments and network management products.

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  2018

  PEI signed distribution partnership with Vertiv the 2018 leading manufacturer of UPS, Racks and Data Center

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  2019

  PEI signed distribution partnership with EPSON the leading manufacturer of printers

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  2021

  We are very proud to have received 2021 Distributor of the Year MEA award from Vertiv.

  #Vertiv #PEIDistribution

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  2022

  PEI Partnered with Microsoft & Logitech